Fortune Data Centers Introduces RackReady® Product to Bridge Gap Between Retail and Wholesale Colocation

Fortune Data Centers Introduces RackReady® Product to Bridge Gap Between Retail and Wholesale Colocation

Press Release  |  September 12, 2012

San Jose, Calif. – Sept. 20, 2012 – Fortune Data Centers announced today the introduction of its new RackReady® solution. The RackReady® product is a simple and cost-effective option for colocation customers who are ready to step up to wholesale, but don’t want to manage the costs or complexity of building out their own suite. RackReady® is available for up to one-megawatt (MW) deployments in both Fortune’s Oregon and San Jose facilities.

“We’ve listened to the market and believe that there is significant demand for tenants that want the economic benefits of wholesale colocation, but aren’t as keen to engage architects, hire contractors, or commission their own power distribution equipment,” said John Sheputis, CEO of Fortune Data Centers. “Retail tenants really want to place their cabinets and turn them up. Our goal was to create a product that did everything else.”

Fortune’s RackReady® product capitalizes the majority of build-out costs as part of the rent and streamlines the installation process. Tenants lease space that is ready for IT deployment. Fortune’s solutions architects work with the customer to design a solution to meet the size, energy density, and phasing of the IT requirement. Fortune will then design, build, and install electrical, cage wall/doors, physical security, aisle containment, and ladder racking. The RackReady® offering is intended to alleviate hassles for the tenant and allows them to benefit from Fortune’s state of the art energy efficiency and best industry practices, including 100% aisle containment.

Sheputis added, “We’ve signed deals for RackReady® in San Jose and Oregon, confirming our belief that this solution is something the market needs and will welcome.”

Fortune Oregon’s Ribbon Cutting Event
Fortune will host the official ribbon cutting of their new Hillsboro, Oregon data center on Thursday, September 27. The event will offer tours of the data center and noted speakers. Julian Kudritzki, Senior Vice President, the Uptime Institute will speak on the state of the data center market in Oregon. Peter West, Director of Energy Programs for Energy Trust of Oregon (ETO), will discuss saving energy and tapping renewable resources. Announced last month, ETO assisted Fortune with delivering one of the highest levels of efficiency to its Oregon facility. More information about Fortune’s event can be found at

About Fortune Data Centers
Fortune Data Centers ( builds, owns and operates highly efficient and cost-effective wholesale data centers. Fortune’s San Jose and Portland facilities meet or exceed the toughest industry standards for data centers in all operational categories of availability, security, connectivity, and physical resilience. Fortune’s San Jose data center has maintained 100% reliability with no services outages since it went online in 2009. Fortune is a privately held company, founded in 2006.

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